Token Merek
very powerful loyalty tool What is Brand Token? A brand token is an account unit, which is created and recorded on the Blockchain. Brand tokens can be used as loyalty points issued by brands and sent to clients as gifts for needed needs such as purchases, social participation or new clients. How is tokenization better than the usual loyalty program? Loyalty solutions are based on points, which cannot be transferred or exchanged. Points often expire or expand into uselessness and tell users the feeling of being cheated or used. Because of this, clients who reject offers on solutions are loyal based on the points and the brand itself. Other issues include the following: account inactivity - due to gifts being suspended, the user loses interest and involvement. This makes their loyalty accounts inactive. ● Low redemption rates - unclaimed rewards are recorded as liabilities on the company's balance sheet. ● no transparency - clients have no insight into total supply point